In the summer of 2026, the world stops for one tournament. The FIFA World Cup brings together every nation, every culture, and every football fan on the planet onto a single stage. For SANA, a brand built on culture and community, it was a moment we had to mark.
To honor the tournament, SANA designed a collection built around the nations and kits at the center of the world's game. Tracksuits, jerseys, and tees each piece pulling from the colors and culture of the countries on the pitch. Garment-dyed and enzyme-washed heavyweight cotton built to be worn on match day and every day after.
The SANA World Cup Collection released Wednesday, June 17th at 11AM EST. SANA app users received 15 minutes of early access before the collection went live to the public.
SANA X WORLD CUP '26
SANA X WORLD CUP'26
In the summer of 2026, the world stops for one tournament. The FIFA World Cup brings together every nation, every culture, and every football fan on the planet onto a single stage. For SANA, a brand built on culture and community, it was a moment we had to mark.
To honor the tournament, SANA designed a collection built around the nations and kits at the center of the world's game. Tracksuits, jerseys, and tees each piece pulling from the colors and culture of the countries on the pitch. Garment-dyed and enzyme-washed heavyweight cotton built to be worn on match day and every day after.
The SANA World Cup Collection released Wednesday, June 17th at 11AM EST. SANA app users received 15 minutes of early access before the collection went live to the public.