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LIONS X SANA FRIDAY 11AM EST | PLEASE ALLOW 2-6 WEEKS FOR PRODUCTION
02/22/2023
2:22PM
Our Story
Founded in January 2021, SANA was created with a singular vision: to tell stories through apparel. Every piece we design carries a narrative and reflection of culture and community. Based in Detroit, SANA has grown to become the city's largest streetwear brand, celebrated for its authentic approach and bold designs.
From the beginning, we’ve drawn inspiration from Detroit’s rich sports history, crafting collections that honor the legacy of the city’s teams while adding a vintage twist. Collaborating with every major Detroit sports team, we’ve developed iconic pieces that resonate with fans and athletes alike. Our emphasis on vintage sports apparel has redefined streetwear in this city and meshed the worlds of sports and fashion.
SANA isn’t just a brand; it’s a community. From launching exclusive drops to creating collections where our fanbase dedicates hours of their time to wait in line with 500 other people, we have focused heavily on the customers experience.
As we continue to grow, our commitment to storytelling remains at the heart of everything we do. Each collection, each collaboration, and pop-up activation tells a piece of our story.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™
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