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SANA: OUR STORY
Our Story
Founded in January 2021, SANA was created with a singular vision: to tell stories through apparel. Every piece we design carries a narrative and reflection of culture and community. Based in Detroit, SANA has become the city's largest streetwear brand, celebrated for its unique designs and ability to push the creative limits through social media.
From the beginning, we’ve drawn inspiration from Detroit’s rich sports history, curating collections that honor the legacy of the city’s teams while adding a vintage nod to the city's heritage. Collaborating with every major Detroit sports team, we’ve developed iconic pieces that will live beyond our years. Our emphasis on vintage sports apparel has redefined streetwear in Detroit and blended the worlds of sports and fashion.
SANA isn’t just a brand; it’s a community. From launching exclusive drops to producing unique pop-up events that draw hundreds of people each time, we focus heavily on creating experiences that bring people together.
As we continue to grow, our commitment to world-building remains at the heart of everything we do. Each collection, each collaboration, and each pop-up activation tells the SANA story.
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