Our Story
Founded in January 2021, SANA was created with a singular vision: to tell stories through apparel. Every piece we design carries a narrative and reflection of culture and community. Based in Detroit, SANA has grown to become the city's largest streetwear brand, celebrated for its authentic approach and bold designs.
From the beginning, we’ve drawn inspiration from Detroit’s rich sports history, crafting collections that honor the legacy of the city’s teams while adding a vintage twist. Collaborating with every major Detroit sports team, we’ve developed iconic pieces that resonate with fans and athletes alike. Our emphasis on vintage sports apparel has redefined streetwear in this city and meshed the worlds of sports and fashion.
SANA isn’t just a brand; it’s a community. From launching exclusive drops to creating collections where our fanbase dedicates hours of their time to wait in line with 500 other people, we have focused heavily on the customers experience.
As we continue to grow, our commitment to storytelling remains at the heart of everything we do. Each collection, each collaboration, and pop-up activation tells a piece of our story.
OUR STORY
Our Story
Founded in January 2021, SANA was created with a singular vision: to tell stories through apparel. Every piece we design carries a narrative and reflection of culture and community. Based in Detroit, SANA has grown to become the city's largest streetwear brand, celebrated for its authentic approach and bold designs.
From the beginning, we’ve drawn inspiration from Detroit’s rich sports history, crafting collections that honor the legacy of the city’s teams while adding a vintage twist. Collaborating with every major Detroit sports team, we’ve developed iconic pieces that resonate with fans and athletes alike. Our emphasis on vintage sports apparel has redefined streetwear in this city and meshed the worlds of sports and fashion.
SANA isn’t just a brand; it’s a community. From launching exclusive drops to creating collections where our fanbase dedicates hours of their time to wait in line with 500 other people, we have focused heavily on the customers experience.
As we continue to grow, our commitment to storytelling remains at the heart of everything we do. Each collection, each collaboration, and pop-up activation tells a piece of our story.